![]() That is why Fracture rejects the tech startup mentality of “work hard, play hard.” Instead, they offer employees what they need to truly find fulfillment: work-life balance. The images printed in the factory each day - treasured photos of family reunions, vacations, new babies, weddings and graduations - are a constant reminder of what matters most in life. Part of the magic of working at Fracture is that putting people first is the center of everything they do. The scrappy, big-hearted and humble team of individuals comes together to use their skills and talents to build something that makes the world a little better. Greater Gainesville has invested in Fracture, and so they will always be champions and advocates for this amazing city.įor Fracture, work is more than just punching a clock. While most tech startups tend to seek out bigger markets, they believe the grass is greenest where you water it. “We will be forever grateful for the support, innovation and inspiration we have found in this community, and we look forward to growing here long into the future,” Lokesh said.įracture believes in staying true to your roots. Galactic Botany – How UF Scientists Managed to Grow Plants in Moon Soil 67th Place, to the beautiful, 30,000-square-foot facility they currently occupy in San Felasco Tech City, Greater Gainesville is quite literally where Fracture grew up. From the early days when they first set up shop in an office park on N.W. Customers can feel good knowing that their prints were made by real people, right here in the U.S.įracture is proud to call the Greater Gainesville area home. Įvery single Fracture print is created, checked and double-checked with care to ensure the best possible product is being shipped out. The company is constantly on the lookout for innovative ways to reduce its carbon footprint.įracture believes in manufacturing, in making things by hand - something tangible, something real. Fracture’s offices and manufacturing facilities in Tech City are powered by one of the largest bifacial solar panels in Florida. Sustainable business and manufacturing practices are not just a fad or a marketing ploy - they are part of Fracture’s DNA.įracture has been a carbon-neutral company since 2017 with the help of a partner, We Are Neutral, a local nonprofit that helps calculate and offset businesses’ carbon footprint. The Fracture team is passionate about being responsible stewards of the planet. This gives Fracture the support and enablement to continue growth further into the future. The Fracture team has grown to more than 100, with new teammates being added practically every week to help meet our ever-expanding business needs.įracture hit a major milestone in February 2021 when it became one of Summit Partners’ portfolio brands. The company shipped its 1 millionth order in 2020 and is hot-in-pursuit of 2 million. Unlike traditional framing, the sleek, modern design means prints will look perfect in any room and with any decor.įracture has grown into one of the premiere direct-to-consumer wall decor brands in the world, thanks to the support of the incredible community and customers. Unlike traditional printing methods, printing digital images directly onto glass ensures that they go from the moment itself, to the camera roll, to the wall without losing a single detail. Clunky, expensive frames tend to go out of style, and printing media like paper and canvas add imperfections back into otherwise crisp, clean digital images.įracture CEO and Co-Founder Abhi Lokesh and Co-Founder Alex Theodore saw an opportunity to create something better - and so, Fracture was born.Ī Fracture glass print is unlike anything ever seen before. As a result, people are taking more photos than ever - nearly 1.5 trillion every year and counting.Įven as the way photos are taken has revolutionized, the way they are printed and displayed has remained virtually unchanged. With the explosion of smartphone usage, suddenly everyone has a high-quality digital camera on them virtually at all times. Everything about the way that Fracture captures and shares digital photos has changed over the past two decades. Gainesville local business, Fracture, was founded in 2009 by two University of Florida students who saw something that others did not. ![]() Sustainable growth, one print at a time Who We Are
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