For example, your slogan will appear on your website and social media channels, as well as on marketing materials like brochures, packaging, ads and more. This branding will be added to your communications. You could even consider conducting a survey or holding a slogan contest to gather ideas and feedback from your network. The values will be shared among your staff and customers, so it’s important to involve them in the brainstorming process. Consider your company values, such as creativity, trustworthiness, or innovation and how you want people to view your brand in the marketplace Your slogan should reflect these and help you connect with customers on an emotional level. For example, “We’re the Uber of XYZ” might be popular now, but in a few years, it will be meaningless.īrand identity is about values and personality. Avoid using trendy slang or references to current events, as these will quickly make your slogan feel outdated. You want a slogan that won’t date as your business grows and evolves. Keep your slogan under 10 words for maximum impact A catchy slogan will stick in people’s minds, making it more likely The best slogans are short, sweet, and to the point. A slogan should communicate what makes your company unique and better than the competition.
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